The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.

Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journey, for these women of incredible talent, are stories that must be told.

This week, here are some brands we’re cheering on; check them out!

Elegant Decor Pieces by BeFarha Homes

Founded by Veenam Shankhdhar in 2018 in LA, USA, BeFarha decor pieces are now handcrafted in India. The design aesthetic is modern and playful with beautiful shapes and colours coming together in each piece.

Veenam’s passion and love for staging spaces and an interest in cultural artistry gave birth to BeFarha. It is a dedication to her mother, Farha, and the founder emphasizes the spirit to stand tall against all odds and build your dream with dedication, sincerity, passion and hard work. “With an effort to bring modern and unique designs and make them accessible to the world, we aim to create exquisite and luxurious homes with our handpicked selections,” said the founder. 

Curated accessories that are functional, stylised, and can make a bold statement in every contemporary home, BeFarha Homes has accessories, home furnishing, furniture and lighting solutions. Blending premium quality and a luxe look with an average price point of Rs 2,000 to Rs 3,000, they are a great way to elevate your space to look richer while having to spend too much.

With aesthetic designs for every corner and every space, this brand is the one-stop destination for interior designers, architects, homemakers and anyone who wants to transform their spaces into a luxury abode. Dealing in the premium line of luxe products from ceramic pots, vases, jugs in home décor to name a few to premium wood and metal products created for lighting and furniture products, BeFarha is the coming together of artistic, aesthetic and productive choices for your homes and spaces.

You can view the products on their official website or on social media.

Holistic Essential Oils by Core & Pure

According to market research, India is considered as one of the largest producers of essential oils, and realising its enormous potential, entrepreneur Priyanka Sachdeva thought about setting up a credible brand in this space. She spent five years researching about essential oils and their immense benefits. And then, Priyanka decided to take the entrepreneurial plunge with Core & Pure, a startup that sells essential oils that are purely vegan and cruelty-free; taking forward her aim to serve the customers with purity and potency of essential oils for maximum benefits. 

To her surprise, sourcing the purest essential oil was a herculean task as there were hardly any brands offering the purest essential oils in the Indian market. She researched to find that most players are giving synthetic and mixed essential oils, which are mere fragrance with no therapeutic benefits.

In the Indian market, awareness and the use of essential oils are increasing, but as compared to the demand, the supply is not adequate, as not enough brands are offering grade-A essential oils. “In the natural space, companies are offering herbal, organic, safe and natural products whereas essential oils are more than natural products and the purest and potent offering from mother Earth,” says Priyanka.

“Future is right here with essential oils as these are the most powerful form of the oldest medicinal systems. On average, essential oils are 50 times more powerful than herbs”, states the founder. Core & Pure was born to provide age-old and time-tested benefits of grade-A, essential oils which are from 100% natural origin and potent that nature can offer. The brand sources most of the products directly from the farmers and process in its own Ayurvedic manufacturing facility.

The brand aims to embark a pure and potent relationship with its customers, and each product undergoes meticulous quality checks to meet and even exceed international standards. The average product price range is between Rs 500 to Rs 1,000. All products are certified under Ministry of AYUSH, and the brand is serving the customers not only in India but globally as well. The products are available at the website and you can follow their social media pages for more information on the use of essential oils.

Tableware & Serveware by Yellow Marigold

The brand Yellow Marigold was founded by Ella Garg who is a Business Strategist by profession and an Interior Designer with nearly two decades of rich retailing experience. Yellow Marigold roots are in an entrepreneurial passion. The brand is bright, happy and pure. “It’s beautiful and has appeal parallel to none. It’s unadulterated. It’s universal. It is boundless like the sun’s rays” says the founder.

Ella has experience in conceptualising for retail formats, designing physical spaces, formulating business models and managing large-sized operations. After working in the corporate world for several years, she decided to take a break from her assignment as VP-Retail Design Strategy & Digitisation at Airtel, to focus on her own venture in the creative, retail and online space – Yellow Marigold.

It is a design-led company with a focus on functionality. The collection of handcrafted tableware and serveware is unique and exclusive. All the products are designed in-house. Yellow Marigold is committed to the traditional crafts in India and hopes to give them a modern twist to enhance their appeal. The brand targets mainly women and men who are looking for elevated experiences when it comes to designing their home and personal space.

The products are carefully priced to ensure that the artisans are the beneficiaries. The products are available online on their e-commerce website.

Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected].

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