In the land of fair and lovely, we need people who can resonate with brown and beautiful. And if you’re a desi girl looking out for makeup tutorials, these YouTube vloggers of Indian ethnicity are just the people who can help you amp up-your contouring skills, winged eyeliner game, and beautiful red pout.
But, Why Go Desi?
Some of the most popular beauty vloggers on YouTube are Zoe Sugg (YouTube Channel: Zoella), Nikkie de Jager (YouTube Channel: NikkieTutorials) and Michelle Phan (YouTube Channel: Michelle Phan). And while they indubitably have great content and makeup skills, they look nothing like us Indian women.
Ethnicity plays a very important role when it comes to your makeup. Your skin colour, facial features, brow hair thickness, and even the way your eyes are set should determine the kind of makeup you apply to put your best face forward.
And, that’s why you’re going to love these five Indian vloggers on YouTube.
Vlogger Name: Ankita Chaturvedi
YouTube Channel: Corallista
Why You’ll Love Her: An IIT Graduate, this light-eyed Mumbai-based vlogger made a big splash on YouTube back in September 2011. The reason Ankita is so popular is that her beauty looks make great use of colour. If you’ve always wanted to nail that hot pink or blue eyeshadow, or even wondered how to wear bright orange ombre lips, you’ve come to the right place. She also does some single brand tutorials (using only Nykaa, only Lakme, only M.A.C. products, etc), so if you’re a loyalist, you’re sure to find them handy.
Video We Love: Ankita’s Hot Pink Makeup Tutorial
Vlogger Name: Kaushal
YouTube Channel: Kaushal
Why You’ll Love Her: Kaushal prefers just to go by her first name. This Indian British girl left her stint at a fashion PR agency to pursue something she truly loves—a career in beauty. She is popular among 20-somethings because of her on-trend makeup looks, especially the Kylie Jenner-inspired tutorials that are amongst her most viewed. But, don’t be fooled, because her desi looks are just as popular. From Eid, Diwali, and Navratri makeup to Indian wedding glam tutorials, the brown-skinned girl knows exactly how to create stunning beauty looks for the desi complexion.
Video We Love: Kaushal’s Makeup Transformation for an Indian Wedding
Vlogger Name: Debasree Banerjee
YouTube Channel: Debasree Banerjee
Why You’ll Love Her: Having discovered her passion for beauty blogging during college, Debasree has a degree in Biotechnology and has done her Masters in Management. The girl from Assam now lives in Mumbai and considers playing with makeup her favourite hobby. With 53 tutorials for beginners and How-To video guides for all things beauty, this channel is perfect for all newbies who’d like to learn the basics of makeup. She’s even got you covered with a lot of related tutorials like how to apply false eyelashes, clean makeup brushes, and fix broken eyeshadow palettes.
Video We Love: Debasree’s Guide To Get A Flawless Makeup Base
Vlogger Name: Shreya Jain
YouTube Channel: Shreya Jain
Why You’ll Love Her: Born in Delhi, this 20-something vlogger debuted on YouTube back in 2010. In a short 10 years, she is the first blogger to have an exclusive makeup line in her name which was created and sold in partnership with YBP Cosmetics. Shreya is also quite the fashionista and her YouTube channel is a great destination for all things beauty and style. Her Bollywood celebrity-inspired tutorials can help you recreate everything from Priyanka Chopra’s sultry smokey eye makeup from her music video to Anushka Sharma’s retro makeup in Bombay Velvet. She’s also famous for providing some great dupes, budget makeup recommendations, and honestly critical product reviews.
Video We Love: Shreya’s recreation of actress Anushka Sharma’s 1960s glam look from Bombay Velvet
Vlogger Name: Farah Dukhai
YouTube Channel: Farah Dukhai
Why You’ll Love Her: Known as the DIY queen, this Toronto-based Indian beauty vlogger has a Diploma in Cosmetology. She also has an enormous social media following (about 2.34 million on YouTube, and more than 6 million on Instagram), and with good reason. Farah’s tutorials are every desi girl’s dream because she teaches you how to use colours and combinations built for the warm Indian skin tone. What’s more, she’s all about the gharelu nuskhe that all Indian mummies would approve of. Right from garlic for pimples and haldi (turmeric) for dark circles, to coconut oil for whiter teeth, and a honey concoction to treat underarm pigmentation, Farah’s content is very relatable and will often have you using trusty kitchen ingredients. She’s been very open about her constant struggle with pimples and has even launched her own vegan-friendly beauty brand, ‘Farsali’. The brand aims to bridge the gap between makeup and skincare.
Video We Love: Farah’s Get Ready With Me Indian Wedding Look
Hopefully, these YouTube channels can help you take your makeup game to the next level. They’re not just great destinations to learn the basics but also to recreate celebrity makeup looks, try your hand at a new beauty trend, and maybe even hone your skills if you’re working towards becoming a beauty vlogger or makeup artist yourself.
We’d love to hear about the makeup vloggers you love and follow in the comments.