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Vocal For Local: Women-Led Food, Beauty & Fashion Brands That Deserve Your Support

The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.

Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of the boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journeys of these women of incredible talent, are stories that must be told.

This week, here are some brands we’re cheering on; check them out!

Brand: Boss Lady Cosmetic

Founder Name: Kajol Bafna

What They Offer: Cruelty-free, vegan, and sustainable makeup products like eyeliner, matte lipsticks, highlighters and multipurpose sticks.

TC46 Loves: Founded in February 2019 by Kajol, at the age of 21, the brand was born out of her love and passion for colours and makeup that is suitable for all skin types. She holds an undergraduate degree in History and Political Science and completed a Master’s degree in Political Science from SNDT Women’s University. Boss Lady Cosmetic was envisioned keeping in mind the needs and trends of the millennial Indians. The brand is keen on challenging the status quo and stimulating a mindset that inspires inclusiveness, kindness, gentleness. They encourage consumers to seek their own definition of beauty, vanity, and individualism. The brand aims to defy beauty, gender, body, skin, colour, size and all the possible stereotypes and barriers you can think of and break them in a jiffy. The products are available in quirky, fun and innovative shades, are long-lasting and have been conceptualised keeping in mind a consumer who is always on the go. The brand’s target audience is all makeup-wearing people from the age of 23 to 37 – vegan, practitioners of cruelty-free lifestyle, the LGBTQIA community and their allies and just anyone who enjoys wearing good quality makeup.

Price: The average price of the products is Rs 825.

Availability: Grab the products on the brand’s official website or with affiliate partners like Amazon, LBB, TataCLiQ, Paavo India, Smytten, Balkae, and others.

Brand: Michelle Alexander

Founder Name: Mihika Raj Agarwal

What They Offer: Fashionable jewellery like bracelets, earrings, hair accessories, rings, and necklaces.

TC46 Loves: The label Michelle Alexander was started by the brother-sister duo Rohan and Mihika. The store is rooted in Kolkata and houses an aesthetic collection of fashionable jewellery. The brand embodies the ancient aesthetic philosophy, known as Wabi-Sabi which signifies irregularity, unevenness, and perverse beauty in deliberate imperfection. It caters to lovers of heavy amalgamated necklaces, bracelets, earrings or someone who prefers sleek and light pieces of jewellery. The brand makes customised jewellery on request for special occasions like weddings. The jewellery celebrates beauty in what is natural that appreciates the imperfection in others, their curves, their oddities and the self of the wearer.

In today’s world, everybody knows personality is the key to fame and success and in this fashion conscious world, everyone, especially women, give more attention to their wardrobe and accessories to look classy and different.

Price: The price of earrings start at Rs 649 and go up to Rs 3,999. The average price of the products is around Rs 3,000.

Availability: Head on over to the brand’s official website and fill up your cart.

Brand: Mezmo Candy

Founder Name: Megha Rawal

What They Offer: Candies in different flavours that are all-natural with no artificial colours, added white sugar, HFCS (High Fructose Corn Syrup) or any pesky chemicals.

TC46 Loves: This homegrown brand, founded by health coach Megha in 2021, has launched candies that are without the bad stuff. The brand started as an all-new, all-natural, all-wonderful way to treat yourself. As a bunch of candy enthusiasts, the team wanted to make the sweets as real and healthy as possible and ditched bright, artificial colours that are made from toxic petroleum-based ingredients. The candy contains added dietary fibre from citrus peels and prebiotic fibres which makes it excellent for your gut health. The brand has a confectionery Chef, Rameet Kaur on board, with over a decade of experience at 5-star hotels. She is a graduate from IHM who specialises in food production, patisserie, gastronomy, and nutrition. Mezmo’s sole objective is to add a little happiness to the world without any worry or guilt. The brand has a range of healthy candies like jellies, lollipops for children and teens that provide the taste and experience of sweet candies but without their unhealthy side effects.

Price: The product comes in a 36g pack with 12 jellies that costs Rs 175 per pack.

Availability: Shop for the products at the brand’s official website or on Amazon.

Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected].

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