Thursday, October 28, 2021
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    Vocal For Local: Cheering On Women-Led Creative Ventures

    The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.

    Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journey, for these women of incredible talent, are stories that must be told.

    This week, here are some brands we’re cheering on; check them out!

    World-Class Publications by Niyogi Books

    Founded by Trisha De Niyogi, the publication house Niyogi Books, today, is a brand synonymous with the highest quality of illustrated books from South Asia. However, over the years they have diversified into fiction, non-fiction and have also created a niche for the brand in translations from various languages to English. They also have an exclusive line of Hindi illustrated titles, which is the first of its kind in India.

    Since the very beginning, their mission has been to bring fine publishing within reach. They have tried to uphold the quality of production as well as content and have been able to reach out to a wide range of audiences. The books are being read and appreciated between the age groups of 18-100 years. Established by a husband-and-wife duo, Niyogi Books has found its way even into several remote libraries within the country. Their objective was to provide knowledge of the best as well as the rare kind to interested readers who may be unable to afford to buy books but would still like to read.

    To know more about the publications and collection of books by Niyogi Books, you can visit their website or take a sneak peek at their YouTube channel.

    Handmade Statement Jewellery by Ezpra

    Established by Esther, Ezpra is a brand that creates exquisite and unique accessories for women. She founded the brand in July 2020 as an ode to her love and obsession with accessories. And one day she decided that she wants to design her own accessories and that led to the start of the brand. She holds a Masters in Microbiology and works as an Educator.

    Based in Hyderabad, Ezpra ships its products all over the world. The brand offers earrings, bracelets, chains and anklets that are made in brass and coated with 18k to 20k gold plating. The accessories are a great choice for all age groups of women. And within a year, the brand has had an amazing journey and has had the honour of collaborating with Telugu celebrities. The prices start from Rs 400.

    Get shopping for Ezpra’s wonderful products on Instagram.

    Sustainable Gifting by Good For The Soul

    Founded by Dipti, Good For The Soul produces handmade soaps, hand-poured soy wax candles and more. For the past seven years, she worked as a sales professional for various companies. The motivation behind working for all these years was to gain experience in order to start her own business. 

    Dipti has always been a sucker for aesthetics but then not at the cost of the planet that’s the reason all our products are made with 100% organic and natural ingredients with recyclable and reusable packaging. The brand manufacturers aromatherapy candles, handcrafted artisans soaps, wax sachets and oils. Other than this, they also procure, create and curate the best hampers that are not only aesthetically amazing but are soulful. 

    At Good For The Soul, the belief is mindful living and giving, because a gift is a depiction of your feelings and a way to celebrate life, love and people. The brand does personalised gifting, wedding favours, corporate gifting and more. The average price range is between Rs 200 to Rs 900 per piece. You can get in touch with the brand via Instagram and Facebook.

    Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected].

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