Iss bhag dor bhari life mein who has the time to plant and look after a full backyard garden? Isi liye you often turn to small and easy-to-care-for houseplants. However, when people do have time and space for a garden, you make the most of your passion. Cutting to the point, there is a demand for easy-to-maintain potted houseplants as much there is for garden plants.
If you have a gardening gene in your body coupled with an entrepreneurial spirit, here’s your chance to cease the opportunity and start a plant business right from your home. But starting a new business can be daunting and we know that, that’s why we’ve created this guide to help you kickstart your business without any fikar.
This 8 step guide will walk you through each step of starting a brand new plant business.
8 Step Guide To Launch Your Plant Business
1. Get Enough Space
Sabse pehla kaam that you need to do is arrange for your own gardening space (a must). If you’re not afraid of the dirt and want to grow plants bottom to top, you’ll need a full nursery space in your home or nearby so you can easily care for them. Even if you decide to buy plants from local wholesalers, you’ll still need some storage space to keep them for a while before selling them.
Jo bhi rasta chuno, keep the following in mind while selecting the ideal location for your nursery:
- Ensure that it gets enough natural light during the day. Majority of the plants require sunlight for healthy growth.
- Make sure the place you’ve chosen is not too windy, it could mess up the pollen action and deprive your plants from spreading well.
- Also keep in mind the place is not too close to pollution sources like busy roads, factories and construction sites.
2. Do Your Homework
What we mean to say is, do your research. The next step in your journey to build a plant business is to conduct market research. Some plants are not suitable for being held captive indoors, while others are not suitable for the outdoors. People who live in residential apartments, houses, and other similar places will surely give preference to buying indoor plants. Same for people who want plants for their garden area. Spend some time investigating what kinds of plants people like to keep in their homes, at workplaces, and in their gardens before picking which plants to deal in. People nowadays love plants that have Vastu or health benefits.
3. Know Your Limitations
We want your business to flourish widely but there are certain limitations when it comes to plant businesses. Even if you want to, you obviously cannot have all of the plants in the world growing and kept in your backyard. At least not at the start of your business. So, based on your homework in step 2, cut down on the list of plants and choose ones that you can grow and are also in demand. Also, look for plants that will thrive in the climate where your nursery/storage house is located. Some plants demand less light, while others want more space to grow; you must examine all plant growth chances before finalising your list.
Read: 10 Steps On How To Start A Scented Candles Business Ghar Se
4. Tools & Supplements
There are hundreds of businesses you can start with zero money in your pocket, but this one is not quite it. While you can bring down the total investment, money is bound to go out of your wallet. Gardening and running your green nursery will demand a variety of tools, seeds, manure, soil, and a variety of other supplies. Go to a retail store that deals with such tools and get them at a reasonable cost. Make sure they’re of good quality because you’ll be needing these supplies on a daily basis. You can talk to your friends and neighbours to find the best store and deliver your best “bhaiya thoda kam kardo” performance.
5. Packaging Of Your Product
Plant packaging is a lot different from that of any other item being transported from one location to another. Because plants are fragile products to transport, you must take extra special care when shipping them. Think of them as glass crockery. Before you begin your business journey, make sure you develop a transportation checklist. You’ll be needing lots of boxes, bubble wraps, company stickers and what not.
6. Create Online Presence
Today’s world runs on social media as much as it runs on oxygen. You need to choose an easy to remember brand name that can not only stick with people but also tell your story. Launch an Instagram account for cute and aesthetic nursery pictures and a Facebook account for reaching out to a wider audience. Last but not the least, set up an online e-commerce store so that you’re out there for people to notice your amazing house plants business.
If all of this sounds scary, take a breather. You don’t need to have all these in order on the first day of your business. You can go about this one day at a time, starting with a platform you’re most familiar with and climbing your way up the social media ladder.
Read: How To Start Your Own Thrifting Store Ghar Baithe Baithe
7. Spread The Word!
Kehdo duniya se that your business is up and running. Post pictures on Instagram and engage with people online. Spread the word about your business among your relatives and all the pados wali aunty jis. They have extensive networks among themselves and can really help your business.
8. Get Some Help
Your business is thriving. But gardening and maintaining so many plants, as well as packaging for delivery, can be exhausting. Saath hi mein, managing your business, clients, and accounts can seem like death tasks. So, if you feel like you could need a helping hand with gardening and work management, look for people who can assist you part-time or full-time, as needed. You can ask your friends to give you a hand or help you find someone local who could come and help you out.
Take your love for plants and knowledge of business and make something fabulous out of it. There’s a good chance this lovely idea will turn into reality. #BeALittleMore with your beautiful plants around you and don’t give up on your dreams. The tides could turn in your favour anytime.
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