When you think about fast fashion that just gives you everything you need, you think of Shein. From clothing, shoes, bags, accessories to home furnishings, kitchen tools and even storage boxes, Shein had it all, making it a one-stop destination that was both trendy and affordable. But with the ban on Chinese apps announced by the Indian government, this go-to website was inaccessible for many loyalists. And while the world remains divided on fast fashion versus cheap options for all, there is no denying the impact Shein has had in the fashion industry. Well, we’ve got some good news for all you Shein lovers. Shein is set to make a comeback very soon!
Shein In India: The History Of Trending Fashion
Shein is a Chinese e-commerce application that offers a wide range of women’s apparel. Shein was popular due to its inexpensive catalogue along with a broad choice of clothing for buyers. Shein was known for its great deals on clothes, shoes, accessories with items selling at almost a fraction of the price as compared to similar products from other brands. The company was founded in 2008 and ships its products to over 220 countries and regions worldwide. It became popular among the young population due to classy clothing and accessories for affordable prices.
In the month of June 2020, the Ministry of Electronics & IT decided to ban 59 Chinese applications that were found to be a security threat under section 69A of the Information Technology Act. One of the applications was Shein, the popular clothing e-commerce website. The decision to ban the app along with several others came amid the border tensions between India and China in June 2020. After the government decided to ban it, the website reads, “Dear customers, to make timely adjustments, we decided to temporarily pause new orders from India starting from 11th of July, until we can reach a new agreement with the government and the ban order is lifted.”
After getting banned in India, the Shein app was removed from both the Google Play Store and the Apple App Store in India. Many Indians who shopped using Shein to buy clothes and accessories were left disheartened, find here 5 brands to check out if the Shein banning left a hole in your closet.
5 Brands That Offer Affordable Online Shopping In India
1. Ewa Young
A favourite amongst young adults, this brand offers limited but unique pieces of clothing. The designs are contemporary and the fabrics are perfect for the Indian weather. The tagline says, ‘Handcrafted with love in India. Designed in the UK’.
2. Street Style Store
It’s a one-stop-shop for everything ranging from a variety of footwear like casual flats, platform boots, formal heels, party wear pumps and clothing like holiday tops, pulled-together blouses and vacation dresses. You can even get co-ord sets, jewellery, nightwear, handbags and lifestyle products.
This is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was made on the principle of creating impact through innovation, honesty and thoughtfulness. They proudly state they support the #VocalForLocal movement and they have 100% swadeshi products and processes.
This brand creates styles that fit like a glove on the curvy Indian body type. The fabrics are sourced to suit Indian weather conditions and their target audience is the independent and empowered girl boss and confident working women of today.
5. Lulu & Sky
Lulu & Sky is a one-stop fashion solution, with a rainbow of categories covering trendsetting styles to cater to your day-to-day style fix. The brand has everything from retro detailing and vintage vibes to modern silhouettes and contemporary aesthetics.
5 Reasons Shein Is A Crowd Favourite
1. Reinvented Fashion
Shein definitely changed the fashion game in India. In our society, clothes are symbolic of a person’s status and class. Shein provided mobility and fluidity to the people to transgress the elitist ideals of clothing. Their exuberant costs helped many to own the latest fashion trends. Shein made fashion affordable for all. The brand has become so famous on social media because it markets its products to Instagram influencers, sending them free clothing to review in paid advertisements. The retailer’s early use of TikTok and ability to market viral products skyrocketed Shein’s popularity.
2. Made Fashion Accessible To All Body Shapes & Sizes
There are dozens of styles and thousands of unique products. Most products come in multiple colours and sizes. Shein sells both straight size and plus size apparel. Maternity clothes are also available. Shein made people feel included due to the ‘plus’ size category and the kind of clothing they have for plus-sized people. Their use of plus-size models became emotionally important for many people.
3. Affordable Prices That Suit Any Budget
Fast fashion is very popular because it allows people to get in on current fashion trends while sticking to a budget. Shein is one of the top retailers in the fast fashion industry that serves fashionistas around the world. This business is well-known for its low-cost clothing items. Shein isn’t a brand made for and peddled by the rich and famous. In fact, it has cemented its reputation among regular people, particularly Gen Z shoppers, who promote the brand through unsponsored clothing hauls and outfit posts on social media.
4. Bought The Latest Global Fashion Trends To India
Shein is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to the Indian market. So whether you’re searching for boho dresses and graphic tees or patterned blouses and chic swimwear, Shein is the ultimate one-stop-shop for the modern yet economical fashionista. It aims to promptly offer stylish quality products at appealing prices to every user in India.
5. Offered More Than Just Clothes
Shein has upheld the philosophy that ‘Everyone can enjoy the beauty of fashion.’ They have changed the way people view fashion, it is not just a rich people thing anymore, people can easily express themselves through affordable clothes and accessories. Shein is also aware of its social responsibility, in their statement, they show their commitment to ‘Fair labour practices, environmental impact mitigation, and charitable causes. They have proved that fashion is not only about clothes.
Shein Set To Make A Comeback!
Now, the same brand name may soon make a comeback in the country after more than a year of its ban. The shoppers around India can once again buy trendy and affordable clothes, but there’s a twist. Shein will relaunch in India through Amazon. Amazon India users spotted a new banner on the website which claimed that Shein will be launched during the Prime Day sale. The banner does not seem to be live at the moment but many users have already taken screenshots. During the period of the Prime Day sale, the entire Amazon website, including Shein will be offering big discounts on a variety of products.
Amazon has created a dedicated page for Prime Day where they have listed the brands that will be a part of the sale. This is where they have silently placed a banner that clearly reads “Prime Day launches Shein”. This means that Shein is making a comeback to the Indian shores with the help of Amazon India!
When Is Shein Launching In India?
The listing on Amazon India has gotten Shein fans excited for the new launch. Shein is set to launch in India via Amazon during the upcoming Prime Day sale. Amazon is kicking off the Prime Day sale on July 26 and the two-day event will be live only till July 27. Till the time you’re waiting for the Amazon sale, find here the top 10 summer maxi dresses that are pocket-friendly!
The wait is now over! All the fans of Shein can shed tears of joy as it is getting re-launched in India even when not making a comeback as an app but as a seller. This is the second China-based app making a comeback as earlier PUBG returned as Battlegrounds Mobile India. Although it is still unsure whether Shein will be back full time with its own application and website. For that, you will have to wait and see!