Marking the end of Ram Leela and signifying the victory of Lord Rama over Ravana, towering effigies of Ravana, Kumbhakarna & Meghananda are usually burnt with fireworks marking the end of evil and restoration of dharma every year on Dussehra. People often tend to buy gold and various precious jewellery around this time, considering this to be an auspicious occasion to make such quality investments. 

Around this time of the year, you’re also spoilt for choice when it comes to shopping, be it with Amazon’s Great Indian Festival or Flipkart’s Big Billion Days. Nevertheless, things will be different keeping in mind the restrictions that Covid-19 is bringing along. Though the burning of the effigies can be put to a halt, you can still make good investments when it comes to buying precious jewellery without having to hurt your finances too much. 

Did You Know?

Dussehra is one of the most auspicious days of the year for purchasing gold and other precious jewellery. It is one of the 3 & ½ shubh muhurats in Hindu astrology!

Top 5 Pocket-Friendly Precious Jewellery Brands To Shop From

In India, there’s this fresh clique of creatives challenging stereotypical jewellery pieces and adorning minimalism for desi women. Try these pocket-friendly precious jewellery brands this Dussehra and welcome the spirit of Diwali with open arms.

1. Melorra

Melorra has always made jewellery fun for desi women to wear. Keeping in mind the difficulty Indian women face while putting on earrings with threaded screws and the pain of wearing heavy danglers for hours on during any special occasion, be it weddings or festivities, Melorra’s jewellery pieces are just built right. Comfort and versatility are some of the key features of this Indian jewellery brand whose designs are crafted by seasoned designers based in India, the UK and the US.  

Sourced from the best vendors with just the right price, Melorra can be your precious jewellery shopping destination this Dussehra.

Price Range: Rs 5k to above 50k

On-going Offers: 

The following offers end on 31st October.

  1. Flat 70% off on making charges of gold jewellery above Rs 30,000
  2. Flat 60% off on making charges of gold jewellery between Rs 20,000-Rs 30,000
  3. Flat 50% off on making charges of gold jewellery below Rs 20,000
  4. Flat 50% off on diamond prices
  5. Flat 100% off on making charges of gemstone jewellery
  6. For first time users, flat Rs 1000 off on minimum purchase of Rs 15,000.

2. CaratLane

This brand was founded in 2008 with the objective to make beautiful jewellery accessible, affordable and wearable. Desi women often face this dilemma when it comes to picking the right jewellery pieces. They often feel that the designs are not at par with the changing lifestyle and is of inferior quality. CaratLane not just solves that problem but also makes it pocket-friendly so that today’s modern women can have access to fine jewellery pieces without having to spend a fortune on them.

Right now, CaratLane is India’s largest omni-channel jeweller and has over 100 retail stores in about 36 cities across the nation. With a lifetime exchange opportunity and certificate of authentication, let CaratLane be your choice this Dussehra

Price range: Rs 4k to above Rs 1 lakh

On-going Offers: 

These offers are valid from 15th October-15th November.

  1. Flat 20% off on diamond prices
  2. Flat 10% off on silver jewellery
  3. Buy 2 silver jewellery and get extra 10% off
  4. Flat 5% off on loose diamonds

3. BlueStone

Established in 2011, this brand is India’s leading destination for high-quality fine jewellery with strikingly exquisite designs. BlueStone aims at revolutionising the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and great customer experience. In a short span of time, it has built a large family of loyal consumers not just in India but abroad as well.

With more than 8000 in-house designs to choose from, you will be left spoilt for choice at BlueStone. All these designs are crafted to perfection with utmost care giving you the flexibility to customise the product’s gold purity and colour or diamond clarity to suit your specific needs. With a lifetime exchange and buyback opportunity, BlueStone should definitely be on your list when you’re thinking of buying pocket-friendly precious jewellery this Dussehra

Price Range: Rs 4k to above Rs 35k

On-going Offers:

BlueStone is currently offering 50% off on making charges.

4. Jaypore

Jaypore showcases a stunning range of jewellery for women across all ages. Jaypore’s jewellery pieces are structured with colourful stones like Amethyst, Pearls, Lazuli and so on. Borrowing inspiration from bold & intricate designs of tribal jewellery of regions like Tibet and North East India, along with traditional designs found in Rajasthan and Gujarat, their collection of jewellery showcases unique structures, elaborate designs and intricate details that are enough to woo modern desi women these days.

Price Range: Rs 3k to above Rs 1 lakh

On-going Offers:

Jaypore is right now providing 25%-50% off on all jewellery types!

5. Isharya

Inspired by women who know they deserve the best, Isharya believes in the fact that luxury should be attainable, expressive, innovative and artistically made. Infused with modern aesthetics, this brand creates jewellery that’s most Instagram-worthy. With a vast variety of hues, silhouettes and materials, their pieces are crafted with love and that’s all you need to exhibit this Dussehra. From extravagant earrings to necklaces, pendants, rings and cuffs, here you’ll find every single item to suit your mood.  

Adorn yourself in luxe jewels without having a big-budget this year and make Isharya your number one choice!   

Price range: Rs 2.5k to above Rs 20k

On-going Offers: 

With the option of giving gift cards this Dussehra, bring never-ending joy in everyone’s lives.

Take inspiration from the above list of precious jewellery brands this Dussehra and make an effortless statement when you wear them out. Let us know in the comments below which are your favourite brands to shop from!