Affordable, pigmented and effective – every woman’s goals for beauty products are the same. And while there are a ton of brands available in India or shipping to the country that offer a variety at varying prices. From MAC to Charlotte Tilbury and Bobby Brown to NYX, there’s no dearth of cosmetics. Even the websites providing such magical products have grown multifold. Yet, there lacks a space of, for and from Indian beauty brands that represent the desi woman. Or so you may think. Here’s a list of some mind-blowingly fantastic Indian beauty brands that are worth every paisa!
Underrated, Affordable Beauty Brands That Are Worth Your Attention, Time & Money
Support #VocalForLocal and get super affordable cosmetic products at the same time!
1. Sugar Cosmetics
This brand is known for high-quality makeup that marries high colour payoff and long staying power to extreme ease of application. There’s everything here for your face, eyes, lips. The Sugar Cheat Sheet Masks is their foray into skincare and the reviews speak for itself. The Arch Arrival Brow Powder is a unique product and the colour range of the kajal is every MUA’s dream come true. The brand believes in every interpretation of beauty; bold to subdued, quirky to crazy, everyday to glam goddess!
TC46 Loves: The Contour De Force Face Palette available in 01 Subtle Summit & 02 Vivid Victory is a versatile face palette that can be used to create a variety of looks on the go!
Price: Rs 799
Tinge is the country’s first-ever experiential brand with a range of bespoke cosmetics founded by Sabrina Suhail. It is India’s first handcrafted, customised, 100% natural makeup brand free of parabens and sulphates, specifically made for the Indian skin tone. From a Beauty Subscription Box to a plethora of cosmetics, the brand has something for everyone. Not just lipsticks, Tinge also offers a range of lip balms, masks, eye shadows, foundations, concealers and other beauty products.
TC46 Loves: The customisation option for creating your very own unique lipstick is an undeniably attractive offer for all makeup lovers.
Price: Rs 1,800
3. PAC Cosmetics
PAC Cosmetics offers a wide range of professional quality makeup with high colour payoff along with long staying power and makeup brushes for easy, everyday use. With the belief that happy girls are the prettiest, the brand has a selection of uniquely curated and independently designed of products. Get skincare, makeup brushes, cosmetics and makeup accessories under one roof.
TC46 Loves: The PAC Eye Squad Series of 15 brushes is great for your vanity. Blend and buff your way to perfect eyeshadow looks with this chic set.
Price: Rs 3,995
4. Ruby’s Organics
Using only natural and organically sourced ingredients, this brand has developed an entire range of makeup staples and additionally infused the products with bio-active ingredients that will nourish and care for your skin. With ingredients that are locally sourced and manufactured, Ruby’s Organics delivers them to customers in small artisanal batches. Founded by Rubeina K, the product range includes a ton of makeup must-haves like eyeshadow, highlighter, mascara and more.
TC46 Loves: The Lip Oil Gloss in shades Toffee, Dahlia and Sangria is a tinted formula that moisturizes lips, delivers the comfort of a lip balm and the look of a gloss.
Price: Rs 800
Inspired by Bollywood and pop-culture, the brand aims to be the hottest beauty movement from India. It is the world’s first beauty and wellness brand inspired by Bollywood and Bollyglow believes in every woman’s infinite potential and promises to be the brand that brings out ‘The Star In You’. The variety is a class-apart and the newsletter is a must-subscribe.
TC46 Loves: The Prime Time Radiance Booster CC Primer with SPF 15 is a fan-favourite and the right nourishing colour correcting primer for a dewy look and flawless makeup application.
Price: Rs 1,290
6. Roumer Cosmetics
With the founder’s tagline, “I love how empowering makeup can make us feel”, Roumer Cosmetics aims at bridging the glaring gap in the cosmetic industry in India. With this brand, you get the liberty and freedom to create whatever looks you want, from everyday wearable to night time glam, to something truly bold and colourful. From eyelashes to palettes and highlighters, you get the choicest products and the vibe is sultry and classy at the same time.
TC46 Loves: The Marshmallow Beauty Sponge is just what you need to create a seamless, flawless and perfectly blended look. Get the ultimate airbrushed finish, leaving the skin looking natural and not cakey.
Price: Rs 580
Recently purchased a highlighter? Watch this video to learn an amazing highlighter hack to get a gorgeous glow!
7. Henaa Hainaa
Heena founded her namesake brand in 2018 with a simple purpose – to create a brand where beauty lovers could share their collective beauty wisdom. With the mission to redefine luxury beauty by creating amazing products at prices that don’t break the bank, Heena Hainaa is cruelty-free, wallet-friendly and in tune with the latest trends. The products are unique enough with the likes of lightweight dry oils, water and gel-based liquid colours and a ton of eyelash options.
TC46 Loves: The Belle Gelée is an HHB gel-cream hybrid eyeshadow available in 12 mesmerizing shades. These are completely budge-proof, transfer-proof, sweat and crease-resistant once they’re set yet deliver a wet finish.
Price: Rs 750
8. Disguise Cosmetics
With products are cruelty-free with the best 100% vegan ingredients, this brand strives to be as conscious as possible. The wallet-friendly, on-trend beauty product experiences give you the freedom to express yourself through every look, from bold to bare. Driven by the need to experiment, Disguise Cosmetics look to once again redefine beauty experiences as India’s first indie makeup brand. Get your hands on nail polishes with a gel-like gloss finish, feather-light matte liquid lip creams and talc-free powder eyeshadows.
TC46 Loves: The Satin Matte Lipsticks are made with superfoods, are richly pigmented with a waterproof formula. And they are available in 14 unique shades.
Price: Rs 500
9. Glowmiere Beauty
Tina Lakhani founded Glowmiere Beauty in 2015 and the brand pledges to stay 100% cruelty-free and fur-free. Whether you’re a professional makeup artist or a beginner, the products aim at making you feel extremely confident in them. The brand launched with high-quality lashes at a reasonable price and has grown to include a few more products. The makeup napkin is revolutionizing and the false eyelash applicator is a great item.
TC46 Loves: The Tease False Eyelashes are the perfect combination of messy and wispy. They feel like a dream once they are on!
Price: Rs 995
10. Iba Cosmetics
Iba Cosmetics brought India’s first and widest range of halal-certified and vegan beauty products to the market. Founded by sisters Mauli Teli and Grishma Teli, the brand sells eco-ethical products that address unmet consumer needs. The use of their extensive knowledge of natural, plant-based and environmentally friendly ingredients to create effective and innovative formulations made them meet global Halal and Vegan certification standards. Buy liquid lipsticks, kajal, nail colours, base makeup and more.
TC46 Loves: The intense black All Day Kohl Kajal is smudge-proof and lasts 24 hours. It is enriched with soothing jojoba oil and free from harmful chemicals and parabens.
Price: Rs 199
When it comes to the future of beauty, there is a definite shift in what we want today. Eco-friendly, sustainable, earth-friendly, skin-friendly and many more such phrases top our priority list and rightly so. You want to be aware of what goes on your faces, and not just how it looks. And with desi women struggling to find a balance between finding the right products, the perfect shades and keeping it all within budget, these brands show that you can indeed have it all!