Friday, December 2, 2022
More
    StyleClothingJewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian...

    Jewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian Woman

    Advertisement

    Founded by Maya Varma and Satish Singh in 2019, Teejh has built a name and following for itself in the ethnic jewellery category. They are known for their stunning oxidised silver jewellery which often features pearls, finely cut gemstones, and even enamel-painted statement pieces. 

    What sets Teejh apart is the brand’s ability to marry traditionalism and modernism in its designs. And it’s this very winning aesthetic which made their jewellery such a hit that is being carried forward into their apparel collection.

    Sarees By Teejh

    Jewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian Woman

    Teejh has entered a new category with consecutive capsule collections of sarees. Their latest is a range of hand-block printed sarees in Chanderi silk, Kota cotton, and linen cotton. It comes hot on the heels of their Diwali launches which included a range of beautiful cotton sarees with contemporary prints for everyday wear. They also released a second collection, the Kota Edit, which had Lehariya work for some dramatic flair.

    Teejh Weaves Threads Of Modern Traditionalism

    Jewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian Woman

    Modern Indian women are usually gifted sarees by friends, their mother, their mother-in-law, relatives, or on special occasions like weddings, events, and festivals. So while sarees are an integral part of Indian culture and are often considered heirloom pieces that are passed down from generation to generation, Teejh endeavours to make sarees more relatable and relevant to young Indian women than ever before. 

    Jewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian Woman

    Teejh sarees are wearable, colourful, and most importantly fit right in with the existing wardrobe of young Indian women. You could wear their sarees with a crop top for a blouse, or even style it with blazers and belts for that modern aristocratic charm.

    Jewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian Woman

    Talking about what we can expect in the future from Teejh, founder Maya Varma says, “Fluidity and versatility is the future of fashion and we believe it’s important to incorporate India’s incredibly rich crafts and textiles into modern lifestyles, seamlessly. We hope to explore our deep-rooted traditions, fabrics, crafts and techniques and bring out fresh capsule collections of sarees that can become a part of everyday wardrobes of Indian women, generation after generation.”

    Jewellery Brand Teejh Launches Block Print Sarees Designed For The Modern Indian Woman

    Teejh is all geared to keep expanding into the sarees category with a vision to increase the longevity of this beloved garment in all its 9-yards glory. And after looking at their latest launch, we can’t wait to see what they have in store for us next.

    Shop Now for silk, cotton, mulmul, linen, Kota, and Chanderi sarees from Teejh.

    Open up like never before and participate in conversations about beauty, entrepreneurship, mental health, menstrual & sexual health, and more. Desi women, join our community NOW!

    Stay in touch

    Join us to stay connected with a community of power women just like you.

    Advertisementspot_img

    Related Articles

    Latest Articles

    More article