Have you ever taken a sip of water from a clean, running river and thought that it somehow tasted better? Do remember how low the pollution levels dropped in Delhi during the lockdown? A stable, respectful relationship between humans and nature is key to a better future. With a few good choices and decisions, you can help make the world a better place to live. Shopping from eco-friendly, sustainable and ethical brands, cutting down on fast fashion and consuming mindfully are just some of the easiest ways you can do your bit for the earth.
On World Environmental Health Day, TC46 brings you some of the best Indian bodycare, food, decor and beauty brands that are consciously taking care of our environment along with providing incredible high-quality products.
5 Eco-Friendly Brands With Fantastic Products
1. Earth Rhythm
A non-toxic, sustainable and clinically effective personal care brand, Earth Rhythm believes in delivering high quality. And that effective personal and beauty care products should be good and safe for you, your family and our earth. Founded by Harini Sivakumar, the brand has a range of professional-grade skincare, haircare and beauty products that focus on quality ingredients that they know will work for your skin. Earth Rhythm is certified by ECOCERT, a pioneer organisation in the certification and development of standards for natural and organic cosmetics. One of their most attention-grabbing products is shampoo bars. The brand’s shampoo bars are a solid form of the traditional hair cleanser, devoid of water. These shampoo bars still offer the same rich lather with a perfect pH that you’d get from a liquid shampoo, without the need for harsh surfactants and other ingredients that can lead to dry hair and breakage over time.
TC46 Loves: Murumuru Shampoo Bar by Earth Rhythm is one of the finest examples of sustainability. The murumuru butter coats coarse curls, making them more supple and manageable. It also moisturizes the hair with lasting hydration, controlling frizz and helps in defining curls. It also consists of Vitamin E which supports a healthy scalp and hair as it has natural antioxidant effects that assists with maintaining hair growth.
Get It Here: Buy Earth Rhythm’s Murumuru Shampoo Bar here!
Read here about Harini’s journey of kicking off a beauty brand that’s also good for the earth!
2. Native Tongue
Founders Ruchira Sonalkar and Rohan Sonalkar built a brand that offers a range of artisan nut butters, fresh fruit preserves, sauces, spreads and gourmet condiments. All of their signature recipes are made with bespoke Indian produce! The brand’s irresistible product collection includes nut butters, savoury spreads, dessert sauces, fruit preserves, fruit cordials, and bespoke gift boxes! The brand believes that eating locally grown food reduces the travel time from farm to home. They source most of the ingredients from Nashik, Mahabaleshwar and surrounding areas. Most of the fruit which the brand sources from their farmer friends has been of the highest quality, which directly impacts the flavours. Currently, since every batch is small (350-400 jars), it is easier for them to check and control the quality. The brand is keen on bringing lesser known Indian produce to the foray. The ethos of the brand is to celebrate the lesser known Indian produce such as Byadgi Chilli. These ingredients aren’t mainstream, however, they are indigenous to India and have a unique flavour profile.
TC46 Loves: Made from Roasted Cashews, Pishori Pista, Mamra Badam, Pumpkin Seeds and Muscovado Sugar, this enticing butter contains Poppy Seeds, Peppercorns, Fennel Seeds, Cardamom, Saffron and Nutmeg. Just like the traditional way, the nuts and spices are painstakingly stone-ground for hours till they release natural oils and come together as a smooth creamy flavour-packed nut butter.
Tinge is India’s first handcrafted, customised, 100% natural and vegan makeup brand, specifically for the Indian skin tone. Conceived by Sabrina Suhail, the brand has mastered the art of blending different colours to create one that’s perfect for you. Tinge products are paraben-free, sulfate-free, and cruelty-free. Tinge is extremely mindful of its footprint on the earth. From sourcing rights to creating products with minimal waste, keeping away from excessive packaging, and ensuring that customers can re-fill their lipstick containers are some of the ways to help be gentler on earth. If a product package has ‘RETURN FOR REFILLS’ written on it, customers can return the empty container to get 15% off on their purchase of the same item at the Tinge store. Of course, if online customers have a container to send back, shipping costs need to be borne by them. However, that’s again a small price to pay for sustainability! There can’t be a better time than today, World Earth Day, to make the switch to handcrafted, vegan makeup brand Tinge and do your bit for the planet because so far, we haven’t found Planet B.
TC46 Loves: Vegan, cruelty-free and non-comedogenic, agave lip balms by Tinge are available in cherry red and daily brown tints. They also have an untainted natural lip balm for a sheer finish. Perfect to hydrate your lips every day, the handmade lip balm can fit in your back pocket and is a saviour for dry, chapped lips when you’re on the go.
Vaani is the brainchild of two creatively hungry souls who decided to mould their friendship into a beautiful and inspiring partnership. The concept is to infuse creativity into kitchen decor. They sell handpicked products that cater to a variety of buyers with different tastes. Vaani ceramics are lead-free and biodegradable. From coffee mugs, food platters, salad to soup bowls, their product range is distinct and striking. While the category is restricted to kitchen decor, for now, they plan to move beyond it. They love exploring and would love to offer more products in the near future. The possibilities are endless and the brand is striving hard to make ‘Vaani’ a household name.
TC46 Loves: Blue-grey serving platter cum eating plate with cutwork design perfect to be used to serve starters at the next house party or to use for dinner or breakfast every day. It is handmade ceramic and lead-free.
Vishisht offers all-natural skincare products made using 100% pure ingredients. Founded by Namrata Agarwal, the brand offers a variety of all-natural skincare products made using 100% pure ingredients that resolve all skincare needs. The brand does not believe in exploiting animals to meet one’s business or personal needs. Products are prepared in small batches to offer the best quality and never tested on animals, after all, our furry friends have as much right on this planet as we do. A bonus point of this brand is the plastic-free packaging. This brand aims to provide natural and eco-friendly alternatives to daily use skincare products by reducing our carbon footprint and contributing to a greener planet. Get the satisfaction of knowing that shopping at Vishisht means making a positive impact on the planet.
TC46 Loves: Looking for a multi-purpose balm that can be used for literally anything? Look no further, as Natural Citronella Body Balm is your destination. The divine lemony scent of citronella is sure to calm your mind and body, literally! The balm is highly moisturising, which also acts to cure bug bites.