Tuesday, July 5, 2022
    WorkEntrepreneurshipVocal For Local: Women-Led Businesses That Deserve Your Support

    Vocal For Local: Women-Led Businesses That Deserve Your Support

    The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.

    Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journey, for these women of incredible talent, are stories that must be told.

    This week, here are some brands we’re cheering on, check them out!

    Comprehensive Training by Mind Smiith

    Corporate Trainer, Public Speaking Coach, Education and Career Consultant Kenaa Mannjrekar’s keen skills led to the birth of Mind Smiith. She has an engineering background and trained company employees. She deduced that there was something missing in our formal education. So the curiosity to learn and search deeper into setbacks, got her into creating a company that would train young minds for resilient and growth mindset.

    With 14 years of experience in consulting, starting with corporate anchoring in Bangalore in 2006, life taught her wonderful lessons of persistence and determination. Certified as an Advanced level corporate Trainer and Business Consultant, she also certified as Cognitive Behavioural Therapy practitioner. Through online consultation, she has trained over 250 individuals across the globe during the pandemic. And her goal is to train 1000 Individuals by December 2021, under her personal mentorship for leadership and public speaking Mastery.

    The venture’s services range from individual consultation for life and career growth to group training of 15-20 individuals at a time for skill development. They have also developed programs for kids’ intelligence development. 

    You get to choose from an array of sessions and training that are vita, like:

    • Intelligence and skills development programs for kids
    • Soft skill training for youth and professionals
    • Women empowerment programs
    • Public speaking mastery
    • Consultation for growth in life and career

    The target audience for the brand is extensive and anyone from age 8 to 30 can reap the benefits at Mind Smiith. The average price of the services is Rs 7500. Head on over to the brand’s social media to know more.

    Modern Indian Aesthetics by Anuvas

    For the creator of Anuvas, Vandana Tyagi, the wardrobe is a big unifier. It embraces and connects cultures, communities and even memories. Her label is a true depiction of her beautiful thoughts. 

    Anuvas is an attempt to fuse rich Indian textiles with elements of indigenous crafts to create garments that please modern Indian aesthetics. True to its name, it aims at spreading a refreshing approach to women’s and men’s apparel through a combination of contemporary styles, myriad designs and comfort. Be it woodblocks for the rustic art of hand printing or needlework by skilled women artisans to adorn the outfits, Anuvas’ fragrance carries a passion for handcrafted work. 

    Keeping in mind breathability, lightness and softness as its main attributes, hand-picked natural fabrics such as cotton, mul, chanderi, silk are used as textiles making them globally suitable for clothing purpose. In its endeavour to incorporate the rich heritage of traditional embroidery forms like phulkari, gota patti, mukaish, tagai, salma sitara to flaunt Indian cultural essence with definable grace, Anuvas aims at blending ‘the modern taste with Indianness in soul!’.

    Whether it is office wear, daily wear or festive wear, the brand caters to all men and women through their wide range of clothing. The apparel prices range from Rs 700 to Rs 6500, depending on the collection. For clutter-free, convenient experience, the designs await the customers through online presence. You can reach out to the brand through various social media channels like Instagram and Facebook to place your order and on their website.

    Marketing Made Easy by Meet Digital Marketer

    Prerna Rajora’s brand, Meet Digital Marketer, provides digital marketing services to small-scale and women entrepreneurs for the digital presence of their brand. The brand helps women entrepreneurs grow their business digitally. They also provide social media for business training to small scale entrepreneurs. The aim is to make women digitally literate so they can be their own digital marketer and don’t have to depend on others for their digital growth. Under her firm, AKHP Enterprises, she has three banners; Aao Kabi Haveli Pe, a food blog forum, Speak Forum, a platform for speakers searching for a platform to express their thoughts and Meet Digital Marketer.

    Prerna’s entrepreneurial journey started in the year 2009 when she started an online business for women’s ethnic wear by the name Alaia Couture. It all worked well for a few years but the lack of digital marketing knowledge led to the downfall of the business. After that, she attended a Digital Marketing course to understand where she was lacking. During the course duration, she started a pilot project Aao Kabi Haveli Pe as a food blog forum and her journey as a digital marketer started from there. She started getting projects from various food and beverage outlets, for their digital promotions and she helped them with digital marketing services. Soon, she was helping her old associates and she realised that there are so many women who are running an online business. And, they were making the same mistakes in their digital promotions which Prerna has made. She decided to provide digital marketing services to such women entrepreneurs and also launched a small workshop ‘Social Media For Business’ to train women entrepreneurs for the basic understanding of social media marketing.

    The brand provides affordable digital marketing services to small scale entrepreneurs and especially women entrepreneurs. Small scale entrepreneurs and women entrepreneurs are the target audience. They design strategy and plan according to the needs of the business. In every case the budget and prices are different. The starting range for the services is Rs 8000. You may connect with the brand for their services on their official website or Prerna’s website as well.

    Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected].

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