The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journey, for these women of incredible talent, are stories that must be told.
This week, here are some brands we’re cheering on; check them out!
Brand: Nikita Goenka
Founder: Nikita Goenka
What They Offer: Sarees and dupattas in traditional Bandhanis & its fusions, Patan Patolas and Ikats
TC46 Loves: Indian culture is ripe with saying and beliefs like ‘Tradition is timeless!’ and ‘Being traditional is beautiful!’. Nikita Goenka’s label aims at bringing to the people, India’s glorious cultural heritage and the work of immensely skilled artists in the form of traditional and elegant handwoven products. She seeks to showcase traditional attire with a modern twist, which is what gave birth to her tagline ‘traditionally modern’. The brand’s USP lies in the fusions of the age-old Bandhani technique with various weaves like the Paithani, Patola, Shikargah, Tilfi, Warli, etc. to give them a chic look. What’s beautiful about the Patola sarees is that two people work an entire day to complete 1 inch of weaving and approximately 6 months to do the length of one Patola saree.
Price: Bandhanis range from Rs 9,500 – Rs 55,000; Double Ikat Patan Patolas cost between Rs 35,000 – Rs 2,00,000 and Ikat dupattas fall between Rs 5,500 – Rs 7,000.
Availability: DM on Instagram, Facebook or WhatsApp for orders. They provide worldwide shipping.
Brand: Smriti’s ChocoHouse & SIABAZ
Founder: Smriti Bhatia
What They Offer: A range of handcrafted chocolates in varied themes, flavours along with fusion, sugar-free, healthy, ayurvedic and vegan gluten-free ones.
TC46 Loves: Smriti’s ChocoHouse and SIABAZ (Smriti’s International Academy Of Bakery Artz) started in 2010. With the mission and objective to create a difference with innovations that she crafts with love and passion, Smriti handcrafts personalised chocolates. Chocolates with Bollywood themes, cartoons, sports, kitchen set and so much more is offered by the brand. She believes in keeping everything that a customer wants and adding any valuable suggestions. Fusion products like chocolate burgers, chocolate golgappas, chocolate paan wraps, chocolate idli are quite popular. The wide variety count makes it 500 flavours and counting. Smriti specialises in frozen desserts, ice-cream cakes, chocolate spreads, chocolate syrups, popsicles and desserts of all kinds. Along with that, she conducts interactive chocolate making workshops, organises chocolate games for birthday parties. She is the author of Amazon bestseller ‘The Chocolate Alphabet’.
Price: Depends on the product.
Availability: DM on Instagram or Facebook for orders. You can also find the products on the official website. They are the official distributors of House Of Candy too and are associated with retail stores both online and offline.
Brand: Golden Ghee By Hema
Founder: Hema Bhosale
What They Offer: Gir cow A2 milk organic golden ghee is their main product along with other organic products like Indrayani rice, khapli gahu (wheat), flax seeds, and organic jaggery.
TC46 Loves: Hema and Sunil, the founders, started organic farming as a hobby, with the objective of providing fresh and 100% organic food to family and friends. Hema, with her passion for food being a true-blue Kolhapuri, learned the art of producing ghee from her mother. Seeing the absence of 100% organic farm produce in this world full of artificial products and preservatives, Krishnaim, their daughter, after completing her masters in the USA, decided to carry on her parent’s legacy. She took this opportunity to establish Golden Ghee By Hema and cater to everyone who does not have first-hand access to organic products.
Price: The ghee is priced at Rs 3500 per litre, Indrayani rice at Rs 100 per kg, khapli gahu at Rs 140 per kg, flax seeds at Rs 80 per 250gms, and jaggery at Rs 120 per kg.
Availability: DM on Instagram, Facebook or WhatsApp for orders and get them shipped pan India and to the USA.
Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at firstname.lastname@example.org.