Proactive for her

Friday, May 27, 2022
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    Proactive for her

    Vocal For Local: Clean Beauty, Clean Eating—These Women-Led Businesses Should Be On Your Watch List

    The new wave of ‘vocal for local’ has proven to be a boost for Indian entrepreneurs. It has promoted local businesses and given customers the ability and motivation to shop with ease. This rebranded version of ‘Made In India’ has our support, and every week, TC46 spotlights small businesses and ventures you can champion and support easily through online and offline purchases.

    What we absolutely love is that women have come out of the shadows of oblivion, and how! They are making their presence felt everywhere, and have made headway into male-dominated spheres that were once considered to be out of bounds. One such challenge is entrepreneurship.

    This week, we’re cheering on three women-led small businesses that deserve your attention. Check them out!

    Brand: Suganda

    Founder: Bindu Amrutham

    What The Brand Offers: Skincare products and actives

    TC46 Loves: Suganda was born out of the urgent and immediate need to offer customers a skincare range that is made from the goodness of natural ingredients. The brand seeks to champion the unique skincare concerns of their customers. This, the founder believes, sets Suganda apart from its competitors.

    The brand specialises in moisturisers, cleansers, active serums, exfoliating serums, and body care. 

    Entrepreneur Bindu Amrutham observed the lack of skincare products made from active ingredients when the existing products available in the market were unable to help her and her son’s skin to heal. Bindu sought training from international professionals and also completed a certificate course before diving deep into the formulations of the products for her brand. Today, she continues to grow her knowledge to introduce more formulations for different categories to give the consumers complete head-to-toe-care products.

    Price: The skincare products range from Rs 599 to Rs 1,100. The average price is Rs 700.

    Availability: The products are exclusively available on the brand’s website. 

    Brand: Snack-A-Doodle

    Founders: Radhieka Mustafa Pandeya and Simer Dhall 

    What The Brand Offers: The brand specialises in allergen-free and healthy premium snacks for kids

    TC46 Loves: Two mompreneurs, Radhieka and Simer, launched a premium kid’s healthy food brand called Snack-A-Doodle. The current premium kids snack market has limited options for allergen-friendly and truly healthy snacks. There are caveats and hidden ingredients across many brands that got the founders concerned as mothers. Hence, they came up with the big idea of creating a brand that is dedicated to healthy eating for children. 

    Snack-A-Doodle was in the works for about 2 years, formally launching in April 2021. 

    Their range today includes 8 products including ‘Bites’, which is their version of Bars for kids, Cookies and a Do-It-Yourself Baking Kit. The brand’s hottest seller is the Vanilla Milkshake Cookie, which, as the name suggests, replicates the flavour of milkshake in a cookie! It has received rave reviews from kids and moms alike! The products are suitable for all kids and young adults, starting from toddlers aged 10 months and above.

    Price: Snack-A-Doodle products start at Rs 250 for a pack. Their website offers great combos at 20%-30% off.

    Availability: Snack-A-Doodle is available on the brand’s website and also retails at premium outlets in Mumbai and Delhi. The brand is based out of Mumbai but the products are delivered pan-India. 

    Brand: FOAMO-IS Bath Essentials

    Founders: Isha Kapoor and Siddhi Kapoor

    What The Brand Offers: Bathing products made using natural ingredients 

    TC46 Loves: FOAMO-IS Bath Essentials is a passion project, based in Kolkata, India. The brand offers handmade bath essentials in a variety of colours, shapes, fragrances, and essential oils. Their products are made using natural ingredients and are extremely nourishing and gentle on the skin. 

    In fact, each product is created and customised as per customer needs, keeping in mind their skin type and preferences. What’s more, they are labelled with millennial phrases, words, and abbreviations to introduce a fun, quirky touch, and a luxurious experience to their customers. 

    The packaging is handmade and procured from an all-women NGO that the brand has tied up with. 

    Price: The products are priced between Rs 175 to Rs 400.

    Availability: The products are available on the brand’s website as well as our curated marketplace, ShopTC46

    Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected]

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