Saturday, October 16, 2021
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    Vocal For Local: Cheering On Creative Brands Led By Aspirational Women

    The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.

    Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of the boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journeys of these women of incredible talent, are stories that must be told.

    This week, here are some brands we’re cheering on; check them out!

    Brand: RaRiRo

    Founder Name: Ridhi Rajpal

    What They Offer: Decorative, functional and wearable art like earrings and hair accessories.

    TC46 Loves: The founder and creative director of the brand, Ridhi, trained herself in numerous art forms for over a decade before launching RaRiRo. She designs each piece herself, lovingly and artistically. All the products are slow-made, in small batches, and are one-of-a-kind. You might even find some unique singular pieces here from time to time! RaRiRo is a colourful, vibrant, trendsetting, and unique brand with a heart filled with art. All the pieces are inspired by abstract expressionism or folk and traditional arts and crafts from all over the world. Each piece of jewellery is individually handcrafted. 

    Price: The price range of the products starts from Rs 250.

    Availability: Shop for RaRiRo products here at the Red Dot Shop, TC46’s curated e-commerce marketplace.

    Brand: Fin.

    Founder Name: Sidra Shafique

    What They Offer: Self-care, aromatherapy scented candles in a variety of fragrances.

    TC46 Loves: A big self-care junkie, Sidra started the brand with the belief that candles are a must to set a mood or ambience or just to accompany my morning or evening routines and to spend some time reading. She goes through many candles a week and couldn’t afford to keep the routine going. The zeal for budget-friendly candles led her to create her own brand. The brand resonates with anyone who likes setting routines and creating moods or ambience to encourage productivity and growth. So the target audience is the average working person or student. Sidra is an aspiring psychologist and an established writer and plans to soon expand the range of aromatherapy products.

    Price: The standard two containers cost Rs 299 and Rs 399. The brand also customises products and the price varies accordingly.

    Availability: Head on over to the brand’s official Instagram account to place your order.

    Brand: August Lily Designs

    Founder Name: Jarna Doshi

    What They Offer: An exclusive collection of affordable and luxurious home decor and gifting solutions.

    TC46 Loves: The founder Jarna, armed with an Applied Arts degree started her career at the early age of 21 in 1998, when she launched her company J’s Studio. Her home decor products were available in many stores throughout India.  She took a long break in 2011 once her son was born. In 2019, she decided to relaunch her business with a new name, new look and feel, and that’s how August Lily was born. The brand combines elegance with aesthetics and aims to provide the clientele with a sublime shopping experience through the wide range of products coupled with bespoke packaging. Jarna specialises in exquisite packaging taking into consideration the clients’ theme and occasion, thus ensuring that both the giving and receiving experience is gratifying. The brand also curates the finest gourmet delicacies from the carefully selected vendors to add to the gift hampers and even adds exclusively designed notecards to match the colour scheme of the gift or hamper. August Lily’s goal is to provide their clients with a completely stress-free gifting experience by taking care of all the aspects. Clients coming to the brand for personal gifting for birthdays, anniversaries, wedding gifts and trousseau packaging and corporate gifting. The target audience is clients who believe that packaging enhances and uplifts their gifts and are willing to spend to achieve the same.

    Price: The prices depend on the products and customisation.

    Availability: Shop for the products and hampers on the brand’s Instagram page or WhatsApp. 

    Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected]

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