If you’re a women entrepreneur either running your own business or thinking of starting one, you’re probably aware of the highs and lows of what entrepreneurship is all about. But what really constitute the keys to business success? 

While you’re running your business, there will be rewards. But there will also be challenges that emerge along the way. Competition from rival brands. Finding the right team and getting them to manage your work. And if nothing else, many women face the additional task of finding a balance between home and work. Running a business venture is no mean feat, but with some smart planning it will definitely turn out to be a fruitful effort. 

8 Business Success Tips That Every Women Entrepreneur Should Know

Read on to discover some business tips for success that will surely be of use to you on this journey. 

1. Focus On Your Vision

Business success is a result of not losing your focus, despite the many obstacles that arise along the way. If you’re starting your business from home, commit to a certain time in the day when you’re only working on your venture. If you have children, try to manage your work timings around their schedule – you can work when they are at school, and then spend time with them in the evenings. Let go of what isn’t extremely important, it’s okay to prioritise work over certain social activities. Don’t feel guilty if you can’t meet your friends as much as you used to. To make your business successful, it must be your priority, not a side hobby.

2. Do What Comes To You Naturally

Many women entrepreneurs will tell you that their businesses started out as personal hobbies and passions. Internationally acclaimed fashion designer Anita Dongre started her business in her house, making clothes on a sewing machine. Renowned chef Tarla Dalal started cooking in her kitchen. Pick something you’re naturally good at and passionate about. If you do something you love, chances are that you’ll excel at it.  

3. Start Small, But Start 

Many women trying to achieve business success make the mistake of waiting for the ‘perfect’ moment to start. Or thinking that you must always start big. Start from wherever you are, with whatever you have. The longer you wait, the more your business dream will get delayed. The first step is probably the hardest but it is the most important. So don’t wait, just get started. 

4. Find Your Cheerleading Squad 

Ask any successful women entrepreneur for suggestions on how to succeed in business. She will tell you that she didn’t do it all alone. It is important to have a team that supports you. At home and at work. At home, try to find house help who could fill in for you while you are out. Or ask family members willing to help. At work, make sure you employ people who are trustworthy and to whom you can take responsibility for their work.  

5. Ask For Help And Advice 

Many women make the mistake of thinking that they must know it all. Let’s share one of the most well-known business secrets. No entrepreneur in the world knows everything they need to start or run a business. It’s absolutely okay to ask for assistance if you need it. Right from something as basic as learning how to register a company, to understanding how to market your brand well. Find someone who is an expert in your field, and ask them how! 

6. Self Learning  

One of the most important business tips for success is the importance of self-learning. It is important to keep learning anything that will help you with your business. Read regularly, listen to podcasts or even watch video series on business and entrepreneurship – whatever you enjoy. If you’re committed to education, take an online course; there are many available online. Whatever it is, don’t stop learning.  

7. Don’t Focus On Perfection 

While it is important to focus on creating something of high quality, it’s okay to not be perfect in the beginning. The first version of Facebook that Mark Zuckerberg created is completely different from the one we use now. Perfection isn’t something that happens overnight. Business success takes time. Many people focus constantly on being perfect, and this only delays the process. It’s important to strive to get better each day, but it’s equally important to keep moving. 

8. Don’t Quit 

Starting a business has its good days and bad days. There will be days you feel a little frustrated when things don’t go the way you expected. You will also make some mistakes along the way, all of which will be lessons learnt. But one thing you must always remember when you’re thinking about how to succeed in business is to not give up. It’s important to stay patient and persistent throughout the journey. If you ever think about quitting, remember why you started in the first place. 

We understand that your business has always been your dream. Let your dream not remain just a dream. It may not be easy, but it’s not rocket science either. Take the first few steps, and we guarantee the rest will follow. 

All the very best! 

Akshita Gupta
Akshita Gupta

Akshita has two passions she continues to chase: Building impactful businesses, and creativity. When she's not hustling as an entrepeneur, she's either writing, or reading. A fierce advocate of women in business, she dreams that The Channel 46 will some day find its way in every Indian woman's life.