Prime Minister Narendra Modi called upon Indians to be ‘vocal for local’ and the entire nation applauded this step that proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Swati Gupta is an ex-I.T employee who got into card making by ‘accident’, literally. She started making cards as a hobby when she was on bed rest for 9 months after a near-fatal accident. The idea for the brand came about when they started feeling the lack of warmth in the gift-giving process. The sudden rush of electronic options has taken out the effort, personalised touch, and hence the warmth that was all part of the gift-giving and receiving tradition earlier.
A mompreneur and the mother of a high-spirited 6-year-old, Vaishali Chacko is the founder of Quintessential Naturals. This brand covers a range of skin and hair care products for kids and adults. She read mountains of books and articles on natural plant oils also known as carrier oils, essential oils and Botanicals used in Ayurveda and their effectiveness. Nature helped where science could not, and thus began Vaishali’s journey into the world of Aromatherapy.
Priyanka Chugh, the founder, hopes to bring traditional craftsmanship from the different Indian States to the forefront with her clothing and accessories brand, Ek Taara. The idea for Ek Taara came to reality about six years ago. Priyanka wanted to celebrate the varied cultures and crafts of the different States of India, and that’s why she came up with the name Ek Taara. To her, it symbolises the unity of this magnanimous and diverse country—’A star’.