The Channel 46

Underrated Desi Makeup Brands That Are Bang For The Buck

Underrated, Affordable Beauty Brands That Are Worth Your Attention, Time & Money Support #VocalForLocal and get super affordable cosmetic products at the same time! 1. Sugar Cosmetics This brand is known for high-quality makeup that marries high colour payoff and long staying power to extreme ease of application. There’s everything here for your face, eyes, lips. The Sugar Cheat Sheet Masks is their foray into skincare and the reviews speak for itself. The Arch Arrival Brow Powder is a unique product and the colour range of the kajal is every MUA’s dream come true. The brand believes in every interpretation of beauty; bold to subdued, quirky to crazy, everyday to glam goddess! TC46 Loves: The Contour De Force Face Palette available in 01 Subtle Summit & 02 Vivid Victory is a versatile face palette that can be used to create a variety of looks on the go! Price: Rs 799

2. Tinge Tinge is the country’s first-ever experiential brand with a range of bespoke cosmetics founded by Sabrina Suhail. It is India’s first handcrafted, customised, 100% natural makeup brand free of parabens and sulphates, specifically made for the Indian skin tone. From a Beauty Subscription Box to a plethora of cosmetics, the brand has something for everyone. Not just lipsticks, Tinge also offers a range of lip balms, masks, eye shadows, foundations, concealers and other beauty products. TC46 Loves: The customisation option for creating your very own unique lipstick is an undeniably attractive offer for all makeup lovers. Price: Rs 1,800

3. PAC Cosmetics PAC Cosmetics offers a wide range of professional quality makeup with high colour payoff along with long staying power and makeup brushes for easy, everyday use. With the belief that happy girls are the prettiest, the brand has a selection of uniquely curated and independently designed of products. Get skincare, makeup brushes, cosmetics and makeup accessories under one roof. TC46 Loves: The PAC Eye Squad Series of 15 brushes is great for your vanity. Blend and buff your way to perfect eyeshadow looks with this chic set. Price: Rs 3,995

4. Ruby’s Organics Using only natural and organically sourced ingredients, this brand has developed an entire range of makeup staples and additionally infused the products with bio-active ingredients that will nourish and care for your skin. With ingredients that are locally sourced and manufactured, Ruby’s Organics delivers them to customers in small artisanal batches. Founded by Rubeina K, the product range includes a ton of makeup must-haves like eyeshadow, highlighter, mascara and more. TC46 Loves: The Lip Oil Gloss in shades Toffee, Dahlia and Sangria is a tinted formula that moisturizes lips, delivers the comfort of a lip balm and the look of a gloss. Price: Rs 800

5. Bollyglow Inspired by Bollywood and pop-culture, the brand aims to be the hottest beauty movement from India. It is the world’s first beauty and wellness brand inspired by Bollywood and Bollyglow believes in every woman’s infinite potential and promises to be the brand that brings out ‘The Star In You’. The variety is a class-apart and the newsletter is a must-subscribe. TC46 Loves: The Prime Time Radiance Booster CC Primer with SPF 15 is a fan-favourite and the right nourishing colour correcting primer for a dewy look and flawless makeup application. Price: Rs 1,290

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