Protects the skin from the cold: Moisturizing helps to create a protective barrier on the skin, which can help to protect it from the harsh, drying effects of cold weather
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Reduces the appearance of fine lines and wrinkles: Proper moisturization can help to plump up the skin and reduce the appearance of fine lines and wrinkles
Helps to maintain healthy skin: Moisturizing helps to keep the skin hydrated and nourished, which can help to maintain its overall health and appearance
Can improve the effectiveness of other skincare products: Moisturizing before applying other skincare products can help to improve their effectiveness, as it helps to make the skin more receptive to the active ingredients
Can reduce the need for heavy foundations: Properly moisturized skin may appear more radiant and healthy, which can reduce the need for heavy foundations and other makeup products