THECHANNEL46
THECHANNEL46
Aditi has a background in jewellery manufacturing and designing, equipped with a degree from gemmology school. She returned to India to assist her father in the family business specialising in diamond and gold jewellery. She ran the product development department and travelled across the globe to gain inspiration not only about design but different manufacturing techniques as well.
THECHANNEL46
After having gained enough experience in the jewellery space, Aditi was keen to try and create products that could speak more to our generation – designs that could be worn more frequently and changed more frequently. These also needed to be affordable designs that one could aspire to buy without burning a hole in their pocket.
THECHANNEL46
– Go for it! Follow your passion and do something that you love, something you want to look forward to doing every day and night! Be prepared to sleep, eat, and bathe thinking about your brand. – Be prepared to pivot. The D2C space in India changes frequently and you need to be mentally prepared to change along with it.
THECHANNEL46