The Channel 46
I have done my BMS and MBA in Marketing. Working with a leading retail organisation as a content specialist, I am also the owner and founder of Chief Foodie Officer: A blog which covers food styling, food consulting, food innovation, and food recipes.
My passion for food and food accessories always lead me to believe that there is special value-add I can share and offer to my followers. Friends and family were my inspiration, and they helped me kickstart this page and be motivated to turn my passion into a career.
Yes. Content creators should have a natural tendency to connect with people. My love for food and connection with people surely led me to what I always wanted to do, which was mapping my food experiences for my followers.
About 8 months after starting my blog, I got an invite from a classic restaurant to come and review their new menu. This kind of endorsement is big for content creators. You know you’re doing something right when brands and industry folks start noticing you and are interested in your critique and opinion. Consistency in my content and work helped me evolve and grow.
I got good traction and response in the first year of my blog. My turning point was when I started collaborating with brands for various aspects in the food category like menu designing, food styling, consulting, etc. It was more than a blog where I was just reviewing restaurants.
Understanding the pulse of your followers and giving the content which they would like to read and see helps you recreate or find inspiration for your page. Also, people like to be able to relate with your personal experience, which is why all my content is very personal and I take my followers on the journey with me. In my opinion, the best strategy is to know your followers.
Don’t start a blog because someone else has done it and is doing well. Only start a blog/ page if you love the space you want to explore. Also, consistency and responsibility of your start-up are two factors which are strong influencers for you to grow in whatever field you decide to enter.
More than a course, blogging and content creation are about one’s own flair and interest. However, in food, there is always an added advantage if you have a degree of hotel management or culinary arts since you would know food science and the ingredients better.
Connecting with fellow bloggers on the same platform, food exhibitions, influencer events, and attending webinars are some of the ways to interact with your industry and generate opportunities for work. It also helps you network and understand what’s trending and new in the space.
A good camera, lighting, crockery, flat lays, food props, backdrops and going to where your imagination can take you.
The Channel 46