The Channel 46
Going through the entrepreneurial journey alone is no easy task. Chasing your passions and running your own business while fulfilling comes with his own set of challenges. Women entrepreneurs have to overcome many social, cultural, financial barriers and find that ‘lonely at the top’ syndrome is real. One way to overcome this is to find a network of peers that understand the difficulties of starting one’s own business and can support you with ongoing growth. Being part of the right organization can lead to new relationships and connections, partnerships, business ideas and even new clients and customers.
1. Business Referrals Entrepreneur support groups attract like-minded people and give you great opportunities to pitch your business to a diverse group of people. Having the support of the network increases trust and you can be referred by people you meet during the meetings to the right set of clients. This is especially beneficial to businesses in the B2B sector and can be the right place to find new customers.
2. Networking Today’s consumers trust recommendations from their network rather than paid advertising. These organizations help you develop your network and build relationships with potential customers. It also helps you make new connections with potential vendors who can be verified as genuine before entering any business contract with. The network can help you find the right type of suppliers and at the same time provide an audience for your product.
The Channel 46