Women generally cannot have enough makeup, skincare, and hair care. Whether we have enough time for them all is a debate for another day. And we are equally star-struck, considering the Bollywood-loving nation that we are. So, when the two worlds come together and paint the town red, yellow, blue, orange, and all the other colours, there’s no holding us back.
Here are 8 Indian celebs and the beauty brands that they own.
1. Katrina Kaif – Kay Beauty
Being a major stakeholder with Nykaa for a year, Katrina’s brainchild, Kay Beauty, was born in 2019 in collaboration with the e-commerce giant. The product range is specially curated keeping in mind the Indian complexion and the unique requirements of our skin, although they are manufactured in the U.S. From makeup to set the base to easy-to-use eye makeup and a fascinating choice of lip colour, the exhaustive makeup range boasts of it all.
2. Deepika Padukone – 82°East
The Gehraaiyaan star’s skincare range made quite a furore at the time of its launch in November last year. While skincare enthusiasts vied to check out what was in store, beauty influences made a beeline for reviewing the products that were a brand of the brand launch. Being an ardent proponent of self-love, self-care, and natural skin care remedies, it is no surprise that her brand too stands for the same. The product range comprises a blend of herbs and other natural ingredients. The objective of 82°East is to provide hydration and protect the skin from the ravaging long-term effects of the sun.
3. Priyanka Chopra Jonas – Anomaly
The Desi Girl made everyone on digital take notice of the launch of her hair care brand, Anomaly as recently as 2022. They launched a range of shampoos, conditioners, and mousses and have been adding to their repertoire gradually. The products are for every hair & scalp type and aim to treat and prevent common hair problems. The bottles are consciously crafted from eco-friendly materials that are aligned to meet the brand’s mission of sustainability.
4. Sonakshi Sinha – PLANTAS & SOEZI
The Lootera actor made her entry into the world of entrepreneurship with the cruelty-free, vegan, sustainable, organic personal care brand, PLANTAS in December 2021. The products are also devoid of parabens, artificial colours, chemical preservatives, and fragrances.
However, Sonakshi made a grand co-launch of her press-on nail wear brand in May 2022. Her product offerings include two categories – the “Ready To Wear” kit and the “EziON & EziOFF Experience” kit, both of which are bestsellers. The exhaustive range of colours and exciting shades of the press-on nails ensure, along with their affordability and reliable quality, ensure that they appeal to the varied sensibilities of millennials, the brand’s target audience. The ease of usability, without taking up time, is another major attraction. The range also specialises in catering to varied occasions – everyday wear as well as special events and occasions like weddings, anniversaries, and parties.
5. Masaba Gupta – LoveChild By Masaba
The celebrated fashion designer and one of the main leads of the OTT show Masaba Masaba, she made a foray into the beauty industry with her own entrepreneurial venture, LoveChild By Masaba in August 2022. The cruelty-free, vegan, gender-inclusive, and body-positive brand has everything that makeup enthusiasts would love to add to their beauty kit. The products are mindfully customised to suit the unique tone and texture of the Indian audience, an advantage that only a homegrown beauty brand can offer us. What sets the brand apart is its unique packaging in eclectic pop colours, a trademark of the designer’s fashion label.
6. Manish Malhotra – Manish Malhotra Beauty By MyGlamm
The globally acclaimed and B’wood’s favourite fashion designer went all out with the launch of his makeup brand in January 2019 in collaboration with the Europe-based beauty brand, MyGlamm. With that, he became the first Indian celeb to boast of a beauty brand, India’s very first homegrown makeup brand. The brand was launched with a mesmerising range of eye palettes, lip colours and glosses, nail paints, highlighters, and blushes. And since then, the premium makeup brand has grown manifold, riding on the waves of every international beauty trend while appealing to the sensibilities of its bhakts in India.
7. Aashka Goradia Goble – RENÉE Cosmetics
The actor-turned-entrepreneur Aashka launched her cruelty-free, vegan beauty brand in 2018, with the co-founders being the founding members of the men’s grooming brand BEARDO. The brand focuses on all beauty products that are part of a makeup enthusiast’s arsenal – those for the skin base, lip colours, eye makeup, highlighters, as well as skin serums, just to name a few. It recently raised a whopping $10 million in funding from Mensa brands, which speaks about the bright future of the brand.
8. Anita Hassanandani – Better Beauty
The actor-turned-entrepreneur, Anita decided to give wings to her clean, vegan, and cruelty-free skincare brand, Better Beauty in May 2022. The brand vouches for being sustainable, backed by science, and completely devoid of harmful chemicals like parabens, SLS, and mineral oil. It launched on the clean beauty platform, Vanity Wagon, and is an interesting marriage of luxury and sustainability. The brand launched with a deep hydration moisturiser, a HA cleanser, and two varieties of serum.
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